MISS YOU POSTCARD

The aspect of my job at Primitives by Kathy that I love the most is coming up with new ways to engage specific audiences. A good example of this can be found within our Miss You program, which is intended to reach and re-engage customers who have not made a purchase within a certain period of time.

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While Primitives by Kathy does love to use postcard mailers to reach customers, it is always fun to think of ways that the content can communicate with the recipients in a unique way, making the company and interaction memorable.

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For this project, I had come up with the idea to joke about a common spam phone call regarding one's extended car warranty. This keeps the interaction light, fun, and relatable. By referencing an interaction that is known for feeling like junk/spam, it also makes this mailed postcard feel less like that.